Tag Archives: american red cross

Interactive Documentary in Evaluation, Learning and Change

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global pillowcase project-idoc

We’ve continued to work with the Global Disaster Preparedness Center (American Red Cross/ IFRC) on the Pillowcase Project International Pilot and its evaluation. Capitalizing on the features that interactive documentary can offer compared to convention linear video products this i-doc was developed not only to create something that would be more engaging than a traditional text-based report and help disseminate evaluation information to a wider audience (still, designed to complement the text report), but also in an effort to turn evaluation materials into something of a toolkit, hopefully expand the utility of evaluation materials by creating this new kind of product. For learning, training, knowledge management type work we think it has a lot of potential.
A basic illustration of interactive features integrated into a specific sequence can be seen in the video titled “Presentation Structure and Features.” It offers a few examples of the way a viewer can move around within a specific sequence and jump to a particular topic, as well as the way we can integrate a video (though it can be any kind of element- photo, audio clip, weblink, map, pop up article or PDF) within the video. The timeline identifies the location of some of the interactive elements. Point is with this first i-doc we’ve only started to scratch the surface of what can be done in terms of interactivity and the opportunities that this format offers to integrate many types and sources of information into the product.

Pillow Case Project International Pilot Peru: Video Case Study

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In December 2014 we went to Peru for American Red Cross/ Global Disaster Preparedness Center as part of the evaluation team. Purpose was to develop a knowledge-rich video case study about the adaptation, implementation and results of the Pillow Case Project in Peru for use by other Red Cross chapters in Peru as they scale up, as well as by other countries considering the project. Six countries were part of the initial international pilot funded by Disney with more than double that number of participating countries anticipated for 2015. The Video Case Study is intended to be an evaluation and knowledge management product that informs design and implementation from country to country. The opportunity exists to develop additional videos from all the footage we captured and interviews we conducted, more targeted for advocacy and communications. Quimera has also constructed the initial installments for a video-based KM archive for the project based on the raw footage collected in the field.

The inclusion of a video drone as part of the equipment mix was a first for Quimera, very exciting. Aerial footage of the the earthquake and tsunami affected communities offered a very powerful perspective and helped to provide important visual context to the project.

One again Taylor Krauss was part of the Quimera team, and brilliant as always.

Click here to watch the full length Video Case Study.

Red Cross Tsunami Recovery: Identifying the Change

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Quimera worked with the Tsunami Recovery Program to pilot an ethnographic video-based research method to help better understand program impact on beneficiaries and their communities in southern Thailand. Informed by participatory video the approach was intended to support evolving standards of beneficiary accountability, transparency, and stakeholder inclusion in program evaluation. A handheld camera was placed into the hands of beneficiaries in facilitated interview sessions, enabling beneficiaries to discuss and film various aspects of the program and its impacts on their lives.

Quimera and Red Cross were invited to present this video and a methods paper at the 2010 12th Annual Chicago Ethnography Conference as well as the 2013 American Evaluation Association Annual Conference. Quimera was invited to participate as part of an American Red Cross Panel, “Monitoring and Evaluation as Tools Towards Evidence-based Program Design” at the 2011 World Conference on Humanitarian Studies, Innovation Track. The video was also used as part of a presentation that Barese was invited to make at the 2012 International Program for Development Evaluation Training (IPDET) sponsored by World Bank Independent Evaluation Group and Carleton University.